• DIGITAL CAMPAIGN SUPPORT
• CAMPAIGN MICROSITE
• BRANDED CONTENT
• USER-GENERATED CONTENT CAMPAIGN
• VIRAL / EXPERIENTIAL
The digital team built a larger engagement out of the campaign :30 spot, seamlessly synching the consumer journey of the campaign.
Love your heart... so you can do what you love. We created a user-generated experience for Cheerios where we invited people from all walks of life to tell us what they love to do – connecting it to Cheerios’ heart-healthy message.
Our content came from stories from the street and video kits to tell let consumers film their own stories. The website featured a gallery of the films, and served as a hub for social media sharing.
Custom designed video Story Kits let consumer created user generated content.
"JOE – SINGING" - Real interviews from the streets of New Orleans. Directed by the acclaimed and infamous Casey Neistat.
"CELIA – STORY KIT" - Cecilia, living in Gulfport, MS, sent in her Story Kit video documenting her love, quilting.
ACD / AD / DESIGNER