• BRAND REDESIGN
• MERCHANDISING
• COLLATERAL DESIGN
• BRAND LOOKBOOK FILM
• ORIGINAL SITE DESIGN

Photography & Video by Todd Wright Photography

Our tobacco leaf mark is a nod to Richmond's past while simultaneously feeling current and curated.

We built Shockoe Denim an arresting, full frame brand site and online store – recognized in press and awards.

ROLE:
CD / AD / DESIGNER
A For Adventure

• PACKAGING DESIGN
• PROMOTION / RELEASE DESIGN
• COLLATERAL DESIGN
• BRAND STRATEGY CONSULTING

The A For Adventure / Ardent Craft Ales partnership provides Ardent recurring packaging and promotion support as well as on-demand brand strategy.

ROLE:
CD / AD / DESIGNER
A For Adventure 

• BRAND SITE

During a typical banner brief, we realized there was no website to drive clicks towards. We built the DJ and mixer app the first year, and kept adding components as interest exploded.

JUDGES & AVATARS

The second component was customizable avatars that could dance, and dance routines could be saved and shared. We added the panel of judges a few months later.

DANCE PARTY

Millions of options for customization, up to 12 main dances, 4 secret dances, and 4 more super-secret-dances unlockable after random selection. You wouldn't believe how much more obnoxious this is with the Reese's Rap playing on endless loop.

1 MILLION TRACKS

Named Digital Campaign of the Year by General Mills, the Reese's Puffs site has had the highest ROI of any owned GM property for 6 years running!

ROLE:
ACD / AD / DESIGNER / ILLUSTRATOR
Publicis NY

• BRAND STRATEGY
• BRAND DESIGN
• COLLATERAL
• STOREFRONT DESIGN

Ice cream and vegan fare, designed with a nod to 60s mod and a love of Morrissey.

ROLE:
CD / AD / DESIGNER
A For Adventure

• BRANDING
• BRAND STRATEGY
• COLLATERAL
• PACKAGING DESIGN
• WEBSITE
• INTERIOR & EXTERIOR DESIGN

We built the Trapezium brand with multiple marks – each working best in it's unique application, while simultaneously creating a seamless expression and aesthetic.

Haiku-like illustrations by Jacob Thomas depict moments of chance or skill, built to grab your attention and curiosity in a crowded marketplace.

A brand built with no right angles that believes in risk taking, guts, grit and determination.

Virginia's latest and bravest craft brewery, with a daring, unique, attention-grabbing brand.

ROLE:
CD / AD / DESIGNER
A For Adventure

Rich media, page takeovers and plain old banner ads – life blood of the mid-2000s.

If you haven't made a pizza spin across a 729x90 banner, you haven't done digital.

ROLE:
ACD / AD / DESIGNER
Publicis NY

• NEW BUSINESS PITCH
• 360º BRAND CAMPAIGN
• BRANDED CONTENT
• SOCIAL

Whatever the weather, when your lips are healthy you can't help but be happy!

ROLE:
CD / AD / DESIGNER
The Burns Group NYC

• BRANDING
• WEBSITE DESIGN
• BRAND & PR STRATEGY
• COLLATERAL DESIGN
• BRAND FILM

Photography by Fred + Elliott Photography
and Todd Wright Photography

An exciting and contemporary mark built from scratch for an exciting and contemporary new furniture, audio and hard wares brand – right here in Richmond's Manchester District.

ROLE:
CD / AD / DESIGNER
A For Adventure

• MICROSITE

An interactive microsite demonstrating the LG Smart TV's feature-filled and intuitive interface.

Our team created a fully rendered 3D model of LG's revolutionary remote wand controller before it was released using only a handful of supplied photographs.

ROLE:
ACD / AD / DESIGNER
Publicis NY

• OOH
• DIGITAL CAMPAIGN SUPPORT
• CAMPAIGN MICROSITE
• BRANDED CONTENT
• USER-GENERATED CONTENT CAMPAIGN
• VIRAL / EXPERIENTIAL

The digital team built a larger engagement out of the campaign :30 spot, seamlessly synching the consumer journey of the campaign.

Love your heart... so you can do what you love. We created a user-generated experience for Cheerios where we invited people from all walks of life to tell us what they love to do – connecting it to Cheerios’ heart-healthy message.

Our content came from stories from the street and video kits to tell let consumers film their own stories. The website featured a gallery of the films, and served as a hub for social media sharing.

Custom designed video Story Kits let consumer created user generated content.

"JOE – SINGING" - Real interviews from the streets of New Orleans. Directed by the acclaimed and infamous Casey Neistat.

"CELIA – STORY KIT" - Cecilia, living in Gulfport, MS, sent in her Story Kit video documenting her love, quilting.

ROLE:
ACD / AD / DESIGNER
Publicis NY

Life Through Your Own Lens

An upbeat, contemporary and inclusive print, ooh and microsite campaign highlighting how CibaVision's SmartLenses adjust to each person's unique eyes and environments throughout the day.

ROLE:
AD / DESIGNER
Publicis NY

• BRANDING
• BRAND STRATEGY
• MARKETING
• WEBSITE
• IN-STORE / POP
• PROMOTION & COLLATERAL
• STOREFRONT DESIGN

What's old is new again, with a delightful twist – your locally sourced corner green grocery!

ROLE:
CD / AD / DESIGNER
A For Adventure

• BRAND REFRESH
• BRAND STRATEGY
• PRINT CAMPAIGN

There Is Only One School Of Business

ROLE:
CD / AD / DESIGNER
The Burns Group NYC

NAMING / BRANDING / BRAND STRATEGY / SIGNAGE / WEBSITE / PACKAGING DESIGN

Original illustration by Delicious Design League

What self-respecting hot dog joint is complete without a mascot riding a pennyfarthing? Introducing Señor Stroops!

A feel-good brand for feel-good food – artisan hot dogs from the award-winning culinary team at Dutch & Co.

ROLE:
CD / AD / DESIGNER
A For Adventure

• ANNUAL REPORT

Our vibrant, colorful and uplifting report of the incredible work done by Pratham.

ROLE:
CD / AD / DESIGNER
A For Adventure

• GIG POSTERS

In trade primarily for tacos – a design residency / career palate-cleanser. April – July 2017 gig posters for Flora Restaurant, Richmond, VA.

ROLE:
CD / AD / DESIGNER
A For Adventure

A series of artifacts – personal collections – shot at A For Adventure for decor of the common areas of The Cape Charles Lofts.

ROLE:
CD / AD / DESIGNER
A For Adventure

My early design career turned towards deeper artistic expression when I was exposed to the poster and design work of Art Chantry, Jeff Kleinsmith, and Charles S. Anderson. I immediately endeavored to emulate their aesthetic complexity, maturity, and sense of humor – gig posters often being the easiest and most supportive place to do so.

Also, check out our posters for Flora.